May was a better outcome month than April on the clinic side. New patients rose to 61 and inbound calls increased to 132, even though website traffic fell to 2.8K and Meta click volume slowed. That suggests demand quality and conversion improved more than top-line traffic volume did.
61 new patients came through in May.
That is 13 higher than April’s 48 and much closer to the clinic’s stronger monthly range, even though it still sat just below May 2025’s 63.
Phone demand strengthened again in May.
Inbound calls rose from 116 to 132, and the clinic answered 129 of them. Strong call handling remained one of the month’s clearest positives.
Lead logging is still lighter and less complete than the demand picture.
Only 11 enquiries were logged in May, and nearly half were unattributed in the source field. The clinic appears to be converting demand more effectively than the lead log alone suggests.
Google Ads
5
Beeliar campaign leads from 99 clicks and $2,483.45 spend.
Meta Ads
912
Click volume stayed efficient, but Meta recorded no tracked May conversions.
Calls
132
Inbound calls across May, with a 97.7% answer rate.
Website Traffic
2.8K
Traffic fell 12.95% from the prior period, but patient outcomes still improved.
A selection of current campaign graphics is included here, with the remaining pieces available below.
Featured Graphic
Graphic 01
Campaign creative currently supporting the clinic’s marketing mix.
View graphic →
Featured Graphic
Graphic 02
Campaign creative currently supporting the clinic’s marketing mix.
View graphic →
View the remaining graphics
May 2026 recorded 61 new patients. That lifted the clinic well above April’s softer result and brought May back in line with the recent year-on-year range.
| Month |
2023 |
2024 |
2025 |
2026 |
| January | 98 | 63 | 51 | 58 |
| February | 81 | 73 | 87 | 49 |
| March | 91 | 72 | 94 | 63 |
| April | 65 | 87 | 57 | 48 |
| May | 100 | 60 | 63 | 61 |
| June | 62 | 49 | 70 | - |
| July | 91 | 62 | 67 | - |
| August | 76 | 72 | 53 | - |
| September | 67 | 59 | 78 | - |
| October | 71 | 45 | 41 | - |
| November | 53 | 80 | 60 | - |
| December | 62 | 66 | 67 | - |
Month on month
May recovered from April’s drop.
New patients moved from 48 in April to 61 in May, a gain of 13 patients. That was one of the clearest signs that clinic-side conversion improved.
Year on year
May landed close to the recent benchmark.
May 2026 came in at 61 compared with 63 in May 2025 and 60 in May 2024. It was still below May 2023’s unusually strong 100, but it sat comfortably within the latest range.
Year-to-date
The year is still behind prior runs, but May helped close the gap.
January to May 2026 totals 279 new patients, versus 352 in 2025 and 355 in 2024. The broader pace still trails history, although May was a meaningful step back in the right direction.
May recorded 11 enquiries. The CRM still grouped every row under the same lead stage, even though some entries reflected existing-patient activity or still needed clearer qualification detail.
Total Enquiries
11
Enquiries recorded during May.
Google Ads Attributed
6
Four call-asset enquiries and two landing-page-call enquiries.
Existing Patient Activity
2
Enquiries tagged as existing patient activity.
Needs Quality Tag
7
Most enquiries still need clearer follow-up and labelling.
Lead Quality Mix
Quality label not yet assigned
7 · 64%
Existing patient
2 · 18%
Hot lead
1 · 9%
Warm lead
1 · 9%
Source Split
Source not yet assigned
5 · 45%
Google Ads call asset
4 · 36%
Google Ads landing-page call
2 · 18%
Lead discussion
Demand was present, but the enquiry record still needs cleaner classification.
Phone-led Google Ads activity was still visible in May, but almost half of the enquiries did not carry a usable source label. That means the lead record likely understates how clearly demand was distributed across channels.
The more important issue here is reporting clarity rather than demand weakness. Cleaner source tagging and qualification labels would make the enquiry picture line up more closely with the patient and call outcomes seen elsewhere in the report.
May recorded 132 inbound calls from 105 unique callers. The answer rate remained excellent, which means the bigger opportunity now sits in source attribution and enquiry follow-up rather than call handling itself.
Inbound Calls
132
Total inbound phone activity across May.
Answer Rate
97.7%
129 answered calls and only 3 missed calls.
Unique Callers
105
Most call activity still came from distinct callers.
Avg Talk Time
2.3m
Average duration across answered calls.
Call flow
May calls were handled well, led by first-time callers, and still rooted in local discovery.
Status Mix
Answered129 · 98%
Missed3 · 2%
Caller Mix
First-time callers88 · 67%
Returning-caller calls44 · 33%
Source Mix
GBP number112 · 85%
Google Ads number12 · 9%
Clinic line8 · 6%
Call picture
May’s call volume was broad, with local discovery and paid-search phone demand both present.
Paid Call Sessions
8
Tracked calls tied directly to the Beeliar new-patient offer page.
Local Discovery
7
Keyword detail captured dentist beeliar and dentist near me across 7 calls.
Strongest Driver
GBP
Google Business Profile remained the clinic’s biggest phone source in May.
Client Read
Healthy
Call demand rose, and the clinic captured almost all of it.
Meta generated efficient top-of-funnel traffic in May. Reach and click volume were still strong for the spend level, although direct conversion remained limited during the month.
Impressions
224,564
Broad local visibility across the month.
Clicks
912
Efficient traffic generated from the active campaigns.
Spend
$691.03
Moderate monthly investment for a broad-reach channel.
Avg CPC
$0.76
Click efficiency stayed low-cost.
Campaign mix
Most clicks came from the rebate campaign, while awareness absorbed the most spend.
Glo Dental | EOY Rebate Campaign
741 clicks · $310.17 spend
Awareness | Omnipresence
144 clicks · $336.76 spend
Veneers | CBO | APR 2026 Final
27 clicks · $44.10 spend
Top Click Share
81%
The rebate campaign drove most of Meta’s traffic volume.
Top Spend Share
49%
Awareness was the heaviest-spend Meta campaign in May.
Tracked Conversions
0
Meta’s value sat more in visibility than bottom-funnel outcome.
Discussion
Meta supported visibility efficiently, but it was not the clinic’s strongest commercial channel in May.
The platform did its top-of-funnel job well. More than 224,000 impressions and 912 clicks from $691.03 of spend shows that the campaigns stayed efficient at building awareness and generating site traffic.
The weaker point was direct commercial outcome. With no tracked conversions recorded, Meta looks more supportive than decisive in May, especially when compared with the stronger call volume and the clearer commercial intent coming through Google Ads search and phone-led demand.
Search demand stayed active through May. The wider Google Ads account maintained scale, while the Beeliar non-brand campaign showed the clearest local lead result for this clinic.
Performance summary
Account-wide search stayed active, while the Beeliar campaign delivered the clearest local lead result.
Account Impressions
5,714
Search visibility remained healthy through May.
Account Clicks
485
The wider account maintained meaningful click demand.
Platform Conversions
25
Google Ads also reported a 5.15% conversion rate.
Account Spend
$7,548.88
Average CPC was $15.56 across the wider account.
Cost Per Conversion
$301.96
Platform-level cost per conversion across May.
Beeliar Leads
5
Leads attributed specifically to Non-Brand | Beeliar | Search.
Campaign breakdown
Clicks and spend were concentrated in the wider search account, while Beeliar remained the clearest local lead-driving campaign.
Non-Brand | Cockburn Central | Search
234 clicks · $4,305.66 spend · 0 leads
Brand | Cockburn Central | Search
152 clicks · $759.77 spend · 0 leads
Non-Brand | Beeliar | Search
99 clicks · $2,483.45 spend · 5 leads
Beeliar Impressions
1,223
Local non-brand visibility specific to the Beeliar campaign.
Beeliar CTR
8.09%
Click-through rate from the Beeliar non-brand campaign.
Beeliar Avg CPC
$25.09
Average click cost for the Beeliar lead-driving campaign.
Beeliar CPL
$496.69
Cost per attributable lead from the Beeliar campaign.
Discussion
Google Ads remained the clearest paid intent channel in May.
Google Ads reported 25 platform conversions across the wider account, alongside 485 clicks and 5,714 impressions. Within that broader activity, Non-Brand | Beeliar | Search produced 5 attributable leads from 99 clicks.
The search signal was still meaningful in May, particularly on the Beeliar non-brand campaign. That said, the report should treat Google Ads as the clearest paid intent source rather than the sole strongest channel overall, because call and lead attribution still show gaps elsewhere in the month.
The same landing pages continued to support May activity. The strongest direct engagement came through the Beeliar new-patient offer page, which captured paid-call activity during the month.
Visible contribution
The new-patient offer page showed the clearest direct call path.
Tracked paid calls to the Beeliar offer page8
Share of total call volume6%
Primary page driverNew Patient Offer
The page set continued to support the funnel, with the Beeliar new-patient offer page contributing the clearest direct call activity in May.
Active pages
Core conversion pages supporting May activity.
Website traffic reached 2.8K visits in May, down 12.95% on the prior period. The important point is that traffic stayed balanced across multiple sources, while patient and call outcomes still improved.
Traffic source mix
May traffic remained broad rather than reliant on a single acquisition source.
Organic684 · 24%
Direct / none626 · 22%
Paid614 · 22%
Referral613 · 22%
CPC258 · 9%
Other9 · 0%
Traffic discussion
Traffic quality mattered more than sheer volume in May.
Organic, direct, paid, and referral traffic all contributed meaningful volume, which means the clinic was not leaning too heavily on a single source. That is a healthier signal than a traffic profile built on one dominant channel.
The stronger commercial takeaway is that traffic fell while new patients and calls both rose. That usually points to better conversion quality, stronger booking effectiveness, or both, rather than a simple top-of-funnel volume story.
New patients lifted back to 61.
That was a meaningful recovery from April’s 48 and the clearest proof that the clinic converted more demand in May.
Google Ads still showed the strongest commercial intent.
The Beeliar non-brand campaign produced 5 attributable leads, making paid search the clearest acquisition channel in May.
Phone demand increased and was handled extremely well.
Inbound calls rose to 132, and 129 of them were answered. The clinic did a strong job of capturing available demand.
1
Tighten source and quality labelling in the lead pipeline.
May’s clinic result was stronger than the lead log suggests. A large share of enquiries still needs clearer source tagging and follow-up status.
Why it matters: better labelling will make future reporting more reflective of the real commercial result.
2
Keep protecting the Beeliar non-brand search campaign.
Google Ads remained the strongest intent channel, and the Beeliar non-brand campaign produced the clearest attributable leads.
Why it matters: search is still the cleanest performance lever for the clinic.
3
Close the line between landing-page activity, calls, and lead records.
The new-patient offer page showed tracked paid-call activity, but that journey is still not fully reflected inside the lead picture.
Why it matters: stronger attribution will show which traffic sources are turning into real patient opportunities.
4
Keep Meta in a supporting visibility role unless conversion improves.
Meta remained efficient for awareness and traffic, but it did not show the same direct commercial outcome as search in May.
Why it matters: the channel mix looks strongest when Meta supports visibility and Google Ads captures intent.