May was a better outcome month than April on the clinic side. New patients rose to 61 and inbound calls increased to 132, even though website traffic fell to 2.8K and Meta click volume slowed. That points to stronger clinic-side outcomes even without broader traffic growth.
61 new patients came through in May.
That is 13 higher than April’s 48 and much closer to the clinic’s stronger monthly range, even though it still sat just below May 2025’s 63.
Phone demand strengthened again in May.
Inbound calls rose from 116 to 132, and the clinic answered 129 of them. Strong call handling remained one of the month’s clearest positives.
Lead attribution still needs more clarity.
Of the 11 enquiries recorded in May, 6 came through Google Ads, and one remained a general enquiry rather than a booking opportunity. The lead picture still needs clearer attribution and stronger follow-up.
Google Ads Conversions
26
Google Ads remained Beeliar's clearest high-intent channel, with 26 recorded conversions in May.
Meta Ads Clicks
912
Shared Meta results for Beeliar and Cockburn Central kept click volume efficient, but did not record direct May conversions.
Calls
132
Inbound calls across May, with a 97.7% answer rate.
Website Traffic
2.8K
Traffic fell 12.95% from the prior period, but patient outcomes still improved.
A selection of May creative highlights is shown here, with additional pieces linked below.
Featured Graphic
Offer-Led Promotion
Featured May creative supporting promotional visibility.
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Featured Graphic
Brand Visibility Support
Featured May creative supporting brand awareness.
View graphic →
View the remaining graphics
May 2026 recorded 61 new patients. That lifted the clinic well above April’s softer result and brought May back in line with the recent year-on-year range.
| Month |
2023 |
2024 |
2025 |
2026 |
| January | 98 | 63 | 51 | 58 |
| February | 81 | 73 | 87 | 49 |
| March | 91 | 72 | 94 | 63 |
| April | 65 | 87 | 57 | 48 |
| May | 100 | 60 | 63 | 61 |
| June | 62 | 49 | 70 | - |
| July | 91 | 62 | 67 | - |
| August | 76 | 72 | 53 | - |
| September | 67 | 59 | 78 | - |
| October | 71 | 45 | 41 | - |
| November | 53 | 80 | 60 | - |
| December | 62 | 66 | 67 | - |
Month on month
May recovered from April’s drop.
New patients moved from 48 in April to 61 in May, a gain of 13 patients. That points to a stronger clinic result than the prior month.
Year on year
May landed close to the recent benchmark.
May 2026 came in at 61 compared with 63 in May 2025 and 60 in May 2024. It was still below May 2023’s unusually strong 100, but it sat comfortably within the latest range.
Year-to-date
The year is still behind prior runs, but May helped close the gap.
January to May 2026 totals 279 new patients, versus 352 in 2025 and 355 in 2024. The broader pace still trails history, although May was a meaningful step back in the right direction.
May recorded 10 qualified opportunities from 11 enquiries. Of those, 6 came through Google Ads, while one additional enquiry remained a general enquiry and did not progress toward booking.
Qualified Opportunities
10
Enquiries that moved beyond a general information request.
Google Ads Leads
6
Qualified opportunities that came through Google Ads.
Qualified Source Split
Google Ads Call Extension
4 · 40%
Google Ads Landing Page Calls
2 · 20%
Unattributed
4 · 40%
Enquiry themes
Visible enquiries were mostly booking-led, with urgency also present.
Primary themeAppointment booking
Urgent demandPain and cavity-related
Other enquiry themesGeneral questions and address checks
Lead discussion
Lead volume was modest, and quality was mixed.
Google Ads was still the clearest lead source in May, accounting for 6 of the 10 qualified opportunities. Four additional qualified opportunities remained unattributed, which makes the full source mix harder to judge beyond paid search.
The main improvement point is clearer attribution on those unattributed opportunities, alongside stronger follow-up on the qualified demand already reaching the clinic.
May recorded 132 inbound calls from 105 unique callers. The answer rate remained excellent, which means the bigger opportunity now sits in source attribution and enquiry follow-up rather than call handling itself.
Inbound Calls
132
Total inbound phone activity across May.
Answer Rate
97.7%
129 answered calls and only 3 missed calls.
Unique Callers
105
Most call activity still came from distinct callers.
Avg Talk Time
2.3m
Average duration across answered calls.
Call flow
May calls were handled well, led by first-time callers, and still rooted in local discovery.
Status Mix
Answered129 · 98%
Missed3 · 2%
Caller Mix
First-time callers88 · 67%
Returning-caller calls44 · 33%
Source Mix
Google Business Profile112 · 85%
Google Ads numbers20 · 15%
Call picture
May’s call volume was broad, with local discovery and paid-search phone demand both present.
Phone demand strengthened in May, and the clinic captured that demand well. With 132 inbound calls and a 97.7% answer rate, the biggest operational positive was that very little available call volume was lost.
Google Business Profile remained the largest phone driver, but Google Ads also contributed a meaningful 20 calls. Search behaviour was led most clearly by dentist beeliar, followed by dentist near me, which suggests both local discovery and active treatment intent were present at the same time.
Meta results in this section reflect activity across Beeliar and Cockburn Central. Reach and click volume were still strong for the spend level, although direct conversion remained limited during the month.
Impressions
224,564
Broad local visibility across the month.
Clicks
912
Efficient traffic generated from the active campaigns.
Spend
$691.03
Moderate monthly investment for a broad-reach channel.
Avg CPC
$0.76
Click efficiency stayed low-cost.
Shared Meta Results
Shared Meta traffic for Beeliar and Cockburn Central was led by the rebate campaign, while awareness absorbed the most spend.
Glo Dental | EOY Rebate Campaign
741 clicks · $310.17 spend
Awareness | Omnipresence
144 clicks · $336.76 spend
Veneers | CBO | APR 2026 Final
27 clicks · $44.10 spend
The rebate campaign drove the clear majority of Meta click volume in May, which means most paid-social traffic was concentrated around the strongest offer-led message. Spend, however, leaned more heavily into awareness activity, so traffic generation and budget weighting were not identical.
With no direct conversions recorded, Meta’s role in May looked more supportive than bottom-funnel. Its strongest contribution was awareness and low-cost site traffic rather than booked outcomes.
Discussion
Shared Meta activity supported Beeliar and Cockburn Central efficiently, but it was not the strongest commercial channel in May.
The platform did its top-of-funnel job well. More than 224,000 impressions and 912 clicks from $691.03 of spend shows that the campaigns stayed efficient at building awareness and generating site traffic.
The weaker point was direct commercial outcome. With no direct conversions recorded, Meta looks more supportive than decisive in May, especially when compared with the stronger call volume and the clearer commercial intent coming through Google Ads search and phone-led demand.
Search demand stayed active through May. The figures below reflect only the Beeliar non-brand campaign, which remained the clinic's clearest paid-intent source.
Campaign summary
Non-Brand | Beeliar | Search
Impressions
1,223
Local non-brand visibility specific to the Beeliar campaign.
Clicks
99
Meaningful local click demand came through the Beeliar campaign.
Conversions
26
Total Google Ads conversions recorded for Beeliar in May.
Spend
$2,483.45
Total Beeliar campaign spend across May.
CTR
8.09%
Click-through rate from the Beeliar non-brand campaign.
Cost Per Conversion
$95.52
Average cost for each Google Ads conversion recorded for Beeliar.
Discussion
Google Ads remained Beeliar's clearest paid-intent channel in May.
The Beeliar campaign generated 99 clicks from 1,223 impressions and contributed 26 recorded Google Ads conversions across May. That kept paid search as the clinic's clearest directly attributable acquisition channel.
With $2,483.45 in spend, cost efficiency landed at $95.52 per conversion. That result shows paid-search intent was present at a meaningful level, even while broader clinic demand still relied on strong call handling and local discovery.
The landing pages continued to support May activity. The strongest direct engagement came through the Beeliar new-patient offer page, which captured paid-call activity during the month.
Visible contribution
The new-patient offer page showed the clearest direct call path.
Calls to the Beeliar offer page8
Share of total call volume6%
Primary page driverNew Patient Offer
The landing pages continued to support the funnel, with the Beeliar new-patient offer page contributing the clearest direct call activity in May.
Active pages
Core conversion pages supporting May activity.
Website traffic reached 2.8K visits in May, down 12.95% on the prior period. The important point is that traffic stayed balanced across multiple sources, while patient and call outcomes still improved.
Traffic source mix
May traffic remained broad rather than reliant on a single acquisition source.
Organic684 · 24%
Direct / none626 · 22%
Paid614 · 22%
Referral613 · 22%
CPC258 · 9%
Other9 · 0%
Traffic discussion
Traffic quality mattered more than sheer volume in May.
Organic, direct, paid, and referral traffic all contributed meaningful volume, which means the clinic was not leaning too heavily on a single source. That is a healthier signal than a traffic profile built on one dominant channel.
The stronger commercial takeaway is that traffic fell while new patients and calls both rose. That suggests the month was driven more by outcome quality than by raw traffic volume alone.
New patients lifted back to 61.
That was a meaningful recovery from April’s 48 and one of the clearest signs that the clinic converted more demand in May.
Google Ads still showed the strongest commercial intent.
Google Ads generated 26 conversions for Beeliar in May, keeping paid search as the clearest acquisition channel in the report.
Phone demand increased and was handled extremely well.
Inbound calls rose to 132, and 129 of them were answered. The clinic did a strong job of capturing available demand.
1
Tighten source and quality labelling across enquiries.
May’s clinic result was stronger than the visible enquiry picture suggests. A large share of enquiries still needs clearer source labelling and follow-up status.
Why it matters: better labelling will make future reporting more reflective of the real commercial result.
2
Keep protecting the Beeliar non-brand search campaign.
Google Ads remained the strongest intent channel, and the Beeliar non-brand campaign still delivered 26 recorded conversions in May.
Why it matters: search is still the cleanest performance lever for the clinic.
3
Close the line between landing-page activity, calls, and lead records.
The new-patient offer page generated paid-call activity, but that journey is still not fully reflected inside the lead picture.
Why it matters: stronger attribution will show which traffic sources are turning into real patient opportunities.
4
Keep Meta in a supporting visibility role unless conversion improves.
Meta remained efficient for awareness and traffic, but it did not show the same direct commercial outcome as search in May.
Why it matters: the channel mix looks strongest when Meta supports visibility and Google Ads captures intent.